As FlyAway BlueJay has continued to change and evolve, we have become more focused on sustainable and earth friendly designs. Our newest addition to FlyAway is Lee Coren's line of eco and animal friendly clutches and pouches. We spoke with Lee, the founder and designer of these amazing bags to hear her story.
When did you first start creating and designing handmade goods?
Lee: I graduated in Visual Communications from Shenkar College of Engineering and Design about 4 years ago with a tingle in my fingers for textile design. Until then, it was a field I had very little experience in. After graduating, I started taking different courses to expand my knowledge and fell in love with traditional and modern printing techniques, and the combination of the two. It wasn't long after that I realized this is where my heart is.
Today, my designs are the result of a process of graphic design – collecting visuals (photographs I take), deconstructing them (drawing out the elements I am fascinated with) and reassembling the parts into a new visual element and finally, transforming it into a pattern and a refined fashion accessory, built to last but never boring.
Any other interesting facts or stories you’d like to share?
"We must continue to be curious" -Tamar Many (designer, mentor and good friend)